It finally feels like spring has arrived. Additionally, we have a plan for returning our lives to some degree of normalcy!
Therefore, there is no better time than now to clean up your website. Every website needs to be updated from time to time to ensure that everything works properly, looks good, and meets your objectives. Is it time to freshen up your website web design sutton coldfield?
spring clean your site
Can we just be real for a moment, when did you last refresh your site? For many businesses, your actual work keeps you pretty busy enough, but you do need to make time to keep up with your website on occasion
Check out my affordable website maintenance packages if you really don’t think this is right for you. However, if you’re interested in giving it a shot, here are five steps you can take to make sure your website is ready for the months to come.
Update the information and content on your website. Is there any new information about your company that you haven’t put on your website yet?
new members of the team, new services, project photos or case studies, updated contact information, and social media links. You might also want to look at your blog posts. Do they still matter?
Take advantage of this opportunity to bring your post up to date and give it new life if anything has changed since you wrote it.
Also, don’t forget to proofread the content. Even if you try your hardest, mistakes like typos can still happen.
New content for your website After confirming that your existing content is accurate and up-to-date, why not add some new content to improve your SEO and convert visitors?
Utilizing data to guide your actions is essential here
Examining the data in your Google Search Console to determine the keywords and phrases for which you are currently ranking and those for which you are appearing in the listing but people are not finding you is an easy first step.
If the number of impressions is high but the number of clicks is low, this is an opportunity for you. Add new content that focuses on these keywords and see an increase in visitors!
Check your website for broken links and fix them. This happens to everyone at some point. It could be a broken link on an external website or an internal link on your website. In either case, fixing them is preferable.
It’s a simple task that should be done every few months and helps SEO as well as visitors because nobody likes a broken link.
There are numerous tools available. Try one free broken link checker tool by clicking this link.
Find new opportunities for internal linking link building After you’ve checked for broken links, why not add a few more internal links? Internal linking is a great way to improve your SEO and efficiently direct visitors to your website.
If you have recently added blog articles but have not linked them to the appropriate service pages, you absolutely need to do so. For website SEO, internal linking is a simple win, and you’re missing out if you don’t use it!
Update your website plugins and ensure that all of your software and plugins are up to date. Website owners are constantly at odds with people who want to break their websites. It has nothing to do with you; these bots are simply constantly looking for websites that use software that is out of date.
Content management systems (CMS) like WordPress and Joomla are regularly updated to either add new features or close security holes.
The plug-ins that make your website work need to be updated as well, which can make a big difference in how secure it is.
Make certain to take a back-up of your site in the event that you’re doing a great deal of updates or an update to the center of the CMS, as certain updates can break things and having a solid back-up to call upon is extremely valuable in this present circumstance.
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